坐月子中心

CytoSport與俠客合作代言【型男俱樂部】 Muscle MilkR and Shaquille O'Neal Launch Special Edition Interactive Bottle in the MarketBENICIA, Calif. (January 11, 2010) – Muscle MilkR, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today its exciting partnership with the Cavalier’s star Shaquille O’Neal. Muscle Milk will unveil a special edition bottle with augmented reality technology included in the packaging, offered in Shaquille’s new home state of Ohio. The limited edition, 14-ounce bottle is available in Chocolate and will be sold at retailers such as Speedway, Walgreens, Giant Eagle among others.The special edition campaign, titled “Genuine 33”, was created by Pereira and O’Dell, and is supported by in- store point of sale, out of home advertising and radio in six key markets including Akron, Cleveland, Columbus, Cincinnati, Dayton and Toledo.A recent innovation in marketing, augmented reality, is an online application that allows the user to interact in real-time with computer-generated imagery. Special instructions on product packaging will direct purchasers to a website where they’ll have the opportunity to see five virtual videos from Shaquille challenging popular Cleveland landmarks such as the Rock and Roll Hall of Fame or Key Tower. By simply holding the bottle and marker code two feet from their webcam, consumers will see what appears to be Shaquille actually popping out of the bottle! While on the website www.musclemilk.com/cleveland, visitors 13 years of age or older can opt to enter an official sweepstakes with the opportunity to meet Shaquille.“This limited edition interactive bottle in partnership with Shaquille will engage our consumers beyond the point of purchase and is consistent with our brand as an innovative protein drink,” said Nikki Brown, CytoSport’s Chief Marketing Officer. “Connecting with consumers via the virtual world is a large focus for all CytoSport brands and the opportunity to work with the groundbreaking technology of augmented reality is something we’re very excited to introduce.”文章出處：http://www.cytosport.com/news/press.